Privacy Policy

Effective: April 30, 2024

Lucky Juicebox, Inc., a Delaware corporation (“Lucky Juicebox”, “we,” “us,” “our,” and their derivatives) provides ‘Mega Fireball’ and ‘Food Jitsu’, including any playtest program (collectively, the “Games”), websites, including https://www.luckyjuicebox.com and their respective subdomains (collectively, the “Website), and other online services (with our Games and Website, collectively, our “Services”).

1. Who decides how your information is used?

Lucky Juicebox, Inc. generally is the data controller responsible for making decisions about how we use your personal information.

If you have any questions or comments on this policy, you can email us at support@luckyjuicebox.com.

2. The information we collect about you and how we use it

This Privacy Policy covers our use of any information that can or could be used to identify you ("Personal Data"). It does not cover information which cannot be used to identify you ("Anonymous Data").

We need to collect and use certain Personal Data to provide the Services to you and fulfill the promises we make to you in the Terms of Service:

  • Some of our Services require you to register with us or sign up for an account before you can use them. Where this is the case, you provide us with information including your age and the in-app username that you choose to use on our Services. We collect and use this information in order to authenticate you when you register an account and use the Services, to make sure you are eligible and able to receive the Services, and so that you receive the correct version of the Services.

  • We may collect and use your in-game or in-app actions and achievements, as well as certain information about your device (including device identifiers, device OS, model, configuration, and settings), to operate the Services for you and to personalize your gameplay and user experience. We will also generate an internal account ID when you use certain Services to associate you with an account.

  • We further use the information above in order to provide technical and customer support to you.

  • You also give us Personal Data when you make a purchase through us, subscribe to our publications, register for a live event, enter a competition, promotion, sweepstakes or survey or communicate with us. Depending on which of these Services you use, that may include your name, mailing address, phone number, country of residency, age, and email address. We use that information to fulfill those Services to you and to provide related customer support to you.

  • Our games and apps include innovative features which allow you and other players to view and interact with the same virtual objects at the same time in a shared physical space. They also allow you to leave persistent virtual objects at real world locations, so other players can see them even when you are not there, and so you can see them when you return. In order to provide you with these AR experiences, Lucky Juicebox needs to collect geospatial data and images from your device camera and sensors during your AR experiences.

In addition, we have and rely on a legitimate interest in using your Personal Data as follows:

  • Using your IP address, browser type, operating system, the web page you were visiting before accessing our Services, the pages of our Services which you browsed or the features you used, and the time spent on those pages or features, the links on our Services that you click on, device and advertising identifiers, age, gender, as well as actions you take during gameplay, your in-app user settings, preferences (including avatar characteristics), and your in-app purchases to learn about our users, and understand who is using our Services and how.

  • Using your contact information, namely your email address in order to communicate with you to provide technical and customer support.

  • Using your internal account ID and in-game username in order to attribute to your account any user content (such as local points of interest) that you elect to submit to Lucky Juicebox through the Services. You can choose to opt out of having your in-game username attributed on your Wayfarer submissions across Lucky Juicebox products by going to the Lucky Juicebox Wayfarer settings.

  • Using your email address and device information in order to share updates and news with you either within the apps or by email. You can unsubscribe from these at any time in your device settings or in-app settings.

  • Analyzing your in-game actions and achievements to show you rewards, promotions, or other offers about our Services that are tailored to your personal user experience. 

  • To improve the features that we offer you through the Services, or to provide you with new or additional features for our Services.

  • To make legal or regulatory disclosures and to establish, exercise, or defend legal claims.

We also rely on your consent where we use cookies or similar technologies. Insofar as cookies collect Personal Data, we will process it only based on your explicit consent, in anonymized form, or under a pseudonym.

Third Parties

We may receive Personal Information from or through third parties that help us provide or facilitate your access to the Services. For example, we may receive your Personal Information from:

  • Game platforms such as Meta Quest and Steam (e.g., when you first play the Game using Meta Quest, Personal Information associated with your account may be disclosed to us);

  • Multi-player platform providers;

  • Cloud computing providers;

  • Payment platform providers; and

  • Data analytics providers.

We abide by this Policy when we use Personal Information provided to us by third parties. However, we do not control the Personal Information that third parties collect or how they use that Personal Information. You should review the third parties' privacy policies for more information about how they collect, use, and share information they obtain and use.

3. Who we share information with

We will not share any Personal Data that we have collected from or about you except as described below:

Information Shared with Our Service Providers. We engage external Service Providers to work with us to administer and provide the Services. As part of that they will process your Personal Data on our behalf. These external Service Providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The Service Providers we use help us to:

  • run, operate, and maintain our Services through third-party platform and software tools;

  • perform content moderation and crash analytics;

  • run email and mobile messaging campaigns;

  • perform game, app, and marketing analytics;

  • to provide measurement services and target ads (you can opt out of these services at websites such as http://www.aboutads.info/choices and http://www.youronlinechoices.eu/);

  • administer live events, competitions, sweepstakes and promotions, including registering players, managing check-in and attendance, verifying eligibility and prize fulfillment;

  • provide payment attribution;

  • provide technical and customer support; and

  • process payments for live events ticketing or other purchases.

Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a Third-Party Service in accordance with their own privacy policy. Such external Third-Party Service does not share your financial information, like credit card number, with Lucky Juicebox, but it may share limited information with us related to your purchase, like your zip or postal code.

Information Shared with Other Players or Users. When you use the Services, and in particular when you play our games, use social features within those games (including cross-game features), or take part in live events, we will share certain Personal Data with other players or users. This Personal Data includes your in-game or in-app profile (such as your username, your avatar, your online status, and your team), your in-game or in-app actions and achievements, and your in-game messages and related content you share with other players or users. Additionally, certain games or apps link to third-party sharing features on your device that you can use to disclose Personal Data to others outside the Services; Lucky Juicebox does not control and is not responsible for the practices of these third-party sharing features.

Information Shared Publicly: When you use the Services, and in particular when you play our games, use competitive features, or participate in our forums, the following information about you may be shared on web pages accessible to the public and therefore become publicly available: your username, in-game or in-app profile, achievements, and public messages.

Information Shared with Third Parties. We share Anonymous Data with third parties for industry and market analysis. We may share Personal Data with our third-party publishing partners for their direct marketing purposes only if we have your express permission. We do not share Personal Data with any other third parties for their direct marketing purposes.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; or (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.

Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including Personal Data, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, will be disclosed or transferred to a third-party acquirer in connection with the transaction.

4. How your Personal Data is transferred

Lucky Juicebox operates its Services across the globe. Your Personal Data will likely be transferred and stored in a country outside of your home country, including in the USA, for the purposes outlined in this Privacy Policy to the extent permitted by applicable laws. The data protection laws in these countries may not be the same as in your home country.

5. How we keep your Personal Data safe

We have appropriate legal, organizational and technical security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. How long we will keep your Personal Data

We keep your Personal Data for as long as we need to provide the Services to you and fulfill the purposes set out in this Privacy Policy. This is also the case for anyone that we share your information with and who carry out services on our behalf.

When we no longer need to use your Personal Data and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that it can no longer be associated with you. When removing Personal Data, we will take commercially reasonable and technically feasible measures to make said Personal Data irrecoverable or irreproducible.

7. Your rights and choices

You have certain rights in relation to your Personal Data. This means you can:

  • Request access to the Personal Data we hold on you by emailing support@luckyjuicebox.com.

  • Delete or correct your Personal Data by emailing support@luckyjuicebox.com.

  • Ask us to stop processing your Personal Data, including for direct marketing and promotional purposes such as tailored rewards, promotions, and other offers, by emailing support@luckyjuicebox.com. But be aware that sometimes we need to use your Personal Data in order to provide the Services to you.

The law provides exceptions to these rights in certain circumstances. Where you cannot exercise one of these rights due to such an exception, we will explain to you why.

We offer you choices regarding the collection, use, and sharing of your Personal Data and we’ll respect the choices you make. Please note that if you decide not to provide us with the Personal Data that we request, you may not be able to access all of the features of the Services.

After you contact us, you may receive an email in order to verify your request. We aim to provide the information or complete the outcome you request within 30 days, or such shorter time period as provided by laws of your jurisdiction.

8. Children

Unless stated otherwise for a particular Service, children are not allowed to use the Services, and we do not knowingly collect Personal Data from them. We define “children” as anyone under the age of 13.

9. Changes to this Privacy Policy

Any Personal Data that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.

10. Third Parties

In using our Services you may access links to websites and services that are owned or operated by third parties (each, a “Third-Party Service“). Any information that you provide on or to a Third-Party Service or that is collected by a Third-Party Service is provided directly to the owner or operator of the Third-Party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy, or security practices and policies of any Third-Party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-Party Services that you access.

11. Exercising Your Rights

You may exercise these rights by reviewing Section 7 (“Your rights and choices”) of this Privacy Policy.

If you authorize another person to submit a request to know, correct, or delete on your behalf, we may ask you to verify your identity or to confirm that you authorized another person to make such request on your behalf. Separately, such other person may have to submit proof that they are authorized to make a request on your behalf